BabyNes is a beverage machine by Nestlé that makes infant formula from single-use capsules, similar to Nestlé's Nespresso. The product was designed to recreate Nespresso's success with coffee in the baby formula industry.[1][2] It was first introduced in Switzerland on May 25, 2011.[3] The Wall Street Journal referred to Nespresso as Nestlé's fastest growing brand in 2011 after its sales rose by 20% in 2010 and it brought a number of legal actions against competitors.[1] Nestlé reported strong sales for the product in late 2011.BabyNes uses a proprietary single-use capsule of milk powder with water to create a single serving of infant formula. Nestlé has called the technology "state-of-the-art" and emphasized its hygiene, speed, and ease.[4] The company said that the machine prepares the formula "at precisely the right dosage and temperature, at the push of a button, in less than one minute".[4] The capsules come in two sizes and six formulations based on the baby's age and weight.[5][6] The machine comes with a chip to confirm the capsules' authenticity.[1] The system was noted for its high price,[7][8] with capsules whose cost is four times the cost of Nespresso capsules.[5]BabyNes sales by August 2011 had "exceeded expectations".[9] In June 2011, Nestlé announced plans to begin marketing the product outside Switzerland by 2012.[1] Nestlé also announced considerations to allow for machine rentals.[7] [Wikipedia]
