Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages.[1] A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging.The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.[2] The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles.[3]Described as an American cultural icon, the image of Betty Crocker has endured several generations, adapting to changing social, political and economic currents.[4][5] Apart from advertising campaigns in printed, broadcast and digital media, she received a number of cultural references in film, literature, music and comics. [Wikipedia]
