Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat The More You Want", were registered in 1896.[1] Some food historians consider it the first junk food.[2]Cracker Jack is famous for its connection to baseball lore.[3] The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997.[1] Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a QR code which can be used to download a baseball-themed game.[4]The origin of sugar-coated popcorn with a mixture of peanuts is unknown, but periodicals document its manufacture and sale in North America as far back as the early 19th century. The Freeport, Illinois Daily Journal newspaper published on January 29, 1857, for example, contains an advertisement by a local merchant selling sugar-coated popcorn.[5] [Wikipedia]
