Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, Italian and Portuguese, it was first introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors – Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus – and described as "The original no sugar, no calorie sparkling beverage". In the US, Fresca is currently sold in plastic bottles and aluminum cans.[1]According to the United States Patent Office, "Fresca" was first trademarked by The Coca-Cola Company in July, 1962 as a trade name for "frozen concentrated orange juice" and "frozen concentrated tangerine juice". The company also applied for a trademark for "Fresca" in 1962 as a "Non-alcoholic Maltless Soft Drinks and the Syrups for Preparing Soft Drinks". In 1969, the company applied for a trademark for "Fresca" as a trade name for "soft drinks and syrups and concentrates for making same". [Wikipedia]
