Frosty Paws, formerly Pet79, and Fido Freeze is a brand of ice cream, specifically formulated and sold for dogs. It is produced by Nestlé, under their Nestlé Dreyer's Ice Cream Company ice cream unit; branded under the Purina brand name.Frosty Paws were originally exclusively available in the original (Vanilla)-flavor ice cream cups. The ice cream cups were originally invented in the 1970s by Dr William Tyznik, a professor emeritus of animal science at The Ohio State University. Diane McIntyre, Nestlé spokeswoman stated, "He was a regular visitor to his local ice cream parlour, where he often saw two elderly ladies feeding ice cream to their dogs. When he advised them that this was not the most suitable food for their pets, the ladies challenged him to create a dog-friendly alternative."Tyznik sampled several various recipes with his own dogs. Finally, in 1979, with the help of two friends, Peter DeMarco and Dale Cook, Tyznik's decided to launch of the Vanilla flavor of Frosty Paws ice cream cups, under the first, and original brand name Pet79. The product was the first frozen treat for dogs ever introduced onto The United States market. Tyznik later went on to create and produce TizWhiz horse feed, and Cycle. By 1981, the brand's name was changed to Fido Freeze. [Wikipedia]
