Hsu Fu Chi (徐福记) is a Chinese company, based in Dongguan, China, that manufactures various confectionaries, biscuits, chocolates, jellies, sachima, and snacks. The company is majority owned by Nestlé, and minority owned by the Hsu family.In 1992, Mekey Hsu Chen founded Hsu Fu Chi in The People's Republic of China. In 1994, the brand was trademarked in the PRC. In 1997, Transpac invested in the company, and the brand became the top-selling brand in China for ten years; in 2008, they were relegated to the number 2 position, after Mars, Inc. Hsu Fu Chi was the first company to introduce the "Pick and Mix" format in China, in which consumers can pick various kinds of confectionaries out of tubs of various confectionaries; and instead of picking only one kind, one can pick as many as they wish.[citation needed]In 2000, Hsu Fu Chi began to build a distribution network across China. In 2004, they created the world's first fully automated sachima plant. They were listed on a stock exchange in Singapore in 2006: the SGX ST in 2006, one of the first Chinese confectionery companies to be listed on a stock exchange, and the first to be listed on the SGX.[citation needed] [Wikipedia]
