The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which has agreed to sell most of the company's brands to Nestlé during 2021.[2]It was original known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.[citation needed] It then changed its name back to Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty. [Wikipedia]
