Schmidt's Deodorant Company, LLC (dba Schmidt's Naturals)[1] is an American personal care company based in Portland, Oregon. A subsidiary of Unilever, Schmidt's Naturals manufactures and sells plant and mineral-based personal care products including natural deodorant, soap, and toothpaste.[2][3][4][5]In 2011 Jaime Schmidt, a mother and social worker in Portland, Oregon, began making personal care products in her kitchen.[6][7][8][9][10] Over the next 4 years, Schmidt sold her products at farmers’ markets and co-ops around Portland, eventually gaining shelf space at a regional Whole Foods.[11][12] By 2014, Schmidt had refined her all-natural product line down to five deodorant scents, all sold in small glass jars with an applicator.[12][13][14]In late 2014, Schmidt accepted investor Michael Cammarata's offer to invest in her company in exchange for equity.[12][15][16] In January 2015, the new partners, Cammarata and Schmidt officially formed Schmidt's Deodorant Company, LLC, which was later sold to Unilever as Schmidt's Naturals, and incorporated in South Dakota.[15][17][18][19] [Wikipedia]
